During the early stages of developing the design system, I faced challenges in establishing a visual direction that effectively balanced  my concept with clarity. My initial approach used handwritten-style typography and scribbled visual assets to give the feeling of a writer’s notebook, reinforcing the idea of  process in comedic writing. I also explored a limited color palette of black, white, red, and blue to mimic pen marks and editorial annotation. However, while these choices supported the conceptual foundation, the overall system felt visually unrefined and lacked the cohesive, polished identity needed for the final execution. To resolve this, I refined the direction by shifting toward a more structured typographic logo system that better expresses the project’s tone while maintaining readability and consistency. I also transitioned to a more intentional color palette that feels more cohesive and contemporary, while still giving the vintage look that I wanted. To retain some of the original conceptual texture, I incorporated halftone patterns to reference vintage print processes and add subtle visual depth.